Alvin Harrison writes, performs and records music he has labled “socially relevant”. The lyrics of the music speaks to, and attempts to raise awareness to the problems and issues facing Americans and members of the community of the world.
Although this is not a subject popular with mainstream media, it does seem to strike a chord with people who have heard the message and agree that change is necessary, and that change comes through awareness of the issues and participation in the democratic process. A media focus group (Music Xray) has found that 6 out of 10 Americans that have heard his “Anthem For Change” ROUGH TIMES IN AMERICA once, embrace the message and immediately become “fans”.
Alvin has taken the unusual position, for an artist, to offer his music “royalty free” to charitable, church and political organizations promoting change and providing aid to American’s in need. His hope is that his music will help to spark a “grass roots” sharing of his music and the message it relays. Of course, help from mass media organizations would be welcome, because getting the message out to people is the only way to spark awareness and initiate debate. While Alvin believes this change is inevitable, he asks the question… WHY NOT HERE… WHY NOT NOW! Help to increase awareness that promotes dialog and that will eventually initiate change…Alvin is doing his part… will you do yours?
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